Focus groups are a common form of data collection in qualitative research. Participants engage in these groups and discuss the topic within the group. Participants within the focus groups may share similar or differing perspectives/opinions, which are discussed within the group context. Focus groups tend to result in-depth content relating to the group discussion on attitudes, perceptions and beliefs. The presentation discusses best practices of focus groups, structure/analysis, prior uses, and benefits to the counseling field.
