Table 1. In many cases, Research studies with multiple variables require a more sophisticated statistical approach (i.e., Structural Equation Modeling). However, applying such advanced analysis requires larger sample sizes, which may not be feasible when working with hard-to-reach populations. Partial Least Squares Structural Equation Modeling (PLS-SEM) is an alternative approach to handling complex constructs with smaller sample sizes. The presenter will discuss the application of PLS-SEM and provide insights into conducting rigorous research in challenging contexts.